'Edge of Urge' Designers will Compete in National Competition

Release Date: Friday, July 29th 2011

FOR IMMEDIATE RELEASE

JESS X 3 = TRIANGLE

Wilmington, NC- July 29, 2011 - Nine years ago, Edge of Urge opened its doors to the world, welcoming all of us into the creative mind of, owner, Jessie Williams. One of the first and longest lasting boutiques in downtown Wilmington, today, Edge of Urge remains in the forefront of the minds of tourists, locals, and online fashion fans. With recent national coverage (Seventeen Magazine, InStyle, Glamour, New York Post), the handmade feather earrings by Jessie Williams have been in high demand and quickly replicated by other vendors. However, like any successful business and business owner, Williams’ and team- Jess Young and Jess Yeager- are staying ahead of the trends with their new brand, Triangle.

Together, the three Jess’s are creating amazing new jewelry and accessories. Jess Young designs a line called Remnant by Mimic, creating beautiful crocheted and braided pieces of jewelry, taking inspiration from nature, featuring the use of metals, feathers, beads and dream catcher style weaving. Continuing with the creative Jess’s is Jess Yeager. With I LIKE IT HERE CLUB, taking its name from a “club” her grandfather created while held as a POW in the WW2, Yeager melts and repurposes metal into amazing ear cuffs, earrings, rings, necklaces and bracelets. Combined with Williams’, who is known for the beautiful feather creations, these 3 women are the foundation for Triangle. From the scraps from Williams’ (Edge of Urge) designs, Young (Remnant) uses the strings for her pieces; while Yeager (ILIHC) takes any salvageable metals and melts them down to create her jewelry. Through Edge of Urge, you will also see evidence of this “full triangle”- since it’s not technically a circle- as scraps are tied onto your bags, recycled as packaging material for products shipped from the store, as well as simply used for employee key rings. Nothing is wasted - fabric, paper, or creative ability.

Triangle will be more than just a collaboration of the three different lines (EOU, Remnant and ILIHC) but also a means of channeling their abilities and resources to preserve the manufacturing industry in the United States. The ultimate goal for Triangle is establish a network of manufacturers, artists, and designers with the purpose of creating a “compound” type safe haven for US-based independent designers and artists providing a platform from which their ideas can take life. Each side of this Triangle has experienced difficulties and shortfalls along the way while trying to make their place among the design world, therefore, they decided to team together as a powerful, and more impactful entity and have the desire to be the foundation for the art community providing resources from manufacturing and textiles to finance and business management, which tends to not be an artist’s strongest suit. Not only will the textile industry of North Carolina be appreciated and rewarded but also the people, the actual hands that run the machines and touch the fabric, will continue to have a place to work.

With the support of their community, loyal customers, friends and family, Triangle will become a modern day, business incubator on steroids. Our trio is currently competing in a national competition sponsored by Yoxi called “Trim the Waste in Fashion”- which will award a design team with up to $40,000 to continue their efforts to work more efficiently with more efficient means to create new fashion ideas, concepts, and products. Round 1 Voting starts on August 8, 2011. There will be 2 subsequent rounds for the winning teams, until one team is left standing. The hope of Triangle and Edge of Urge is to do so, all while remaining as North Carolina focused as possible, taking advantage of the vast, local agricultural and textile industry. This idea is not new, and the basis is not original- however, this time, with the passion and drive of the Triangle, together with North Carolina and the strong, local artist community, this simple idea could change many lives along the way. If the past is any indication of the future, Triangle and Edge of Urge are on the edge of something monumental!

Edge of Urge is located at 18 Market Street in downtown Wilmington, North Carolina.

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