The appearance of Downtown is vital to providing a safe, clean, pleasant and welcoming environment. Flower baskets, street banners, holiday decoration and planted areas help define the MSD’s setting. Capitalizing on the strength of the Downtown's arts and entertainment assets, the MSD works to create a "place within a place,” by developing a destination defined by both a feeling and a look.
Wikapedia defines Placemaking as a multi-faceted approach to the planning, design and management of public spaces. Placemaking capitalizes on a local community's assets, inspiration, and potential, with the intention of creating public spaces that promote people's health, happiness, and well being. Placemaking is both a process and a philosophy. Planned enhancements include: