Enjoy Stress-Free Shopping at Aqua Fedora

Posted Jul 17th, 2019 in Retail Roundup


If you’re looking for a shopping experience that’s both enjoyable and affordable, then visit Aqua Fedora, a women’s clothing store in Downtown Wilmington where you can shop for beachy casual, Boho-style clothing and accessories.

The chic window display gives an indication of what lies within—clothes that are presented artistically throughout the store, colorful collections that are brightly lit by pendant lights and accessories that adorn interesting pieces of furniture. Mosey around and you can find purses, pillows and cool trappings interspersed among the displays. Look up and you can see original artwork and hats that line the sky-blue-painted walls.

Jenna McKnight is the owner and artist behind the creative displays at Aqua Fedora. She studied art in college and has always had an affinity for fashion. Jenna loves bargain hunting and taking risks, traits that fueled her desire to open a clothing store that offered trendy, affordable clothes for young people. She also wanted to support local artists so she found styles she liked on Etsy and reached out to the artists. Now, Jenna sells clothing and jewelry lines that are handmade locally as well as other unique brands. She also sells her own artwork.

When Jenna opened the store almost ten years ago, she wanted to give the shop a name that would never go out of style and that reflected some of her personality. She had always loved hats and aqua shades so it seemed fitting to add her favorite color to the timeless Fedora hat. Hence the name, Aqua Fedora.

A love of color and having an eye for style also led Jenna to branch out into home staging, a natural fit for her creative flair.

So, enjoy stress-free shopping at Aqua Fedora—soothed by the gentle background music and faint aroma of essential oils. Or, hire Jenna for her Aqua Home Staging services and benefit from her eye for style. Either way, Jenna wants you to benefit from her styling experience.

Hours: Mon-Thurs, 11:00 a.m. – 7:00 p.m., Fri, Sat, 10:00 a.m. – 7:00 p.m., Sun, 12:00 p.m. – 5:00 p.m.

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Aqua Fedora
30 N Front St
Wilmington, NC 28401

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