Get Toadally Terrific Tops and More at Top Toad

Posted May 29th, 2019 in Retail Roundup


With two locations in Downtown Wilmington and another store elsewhere, you could be forgiven for thinking Top Toad is part of a bigger corporation. In fact, it is a successful, locally-owned, independent store with humble beginnings.

More than 30 years ago, the owner, Diana Pellington, started selling tee-shirts off a cart in a mall. In April 1993, she opened her first Wilmington store in The Cotton Exchange. Over time, she tripled the size of the original retail space by renting the adjacent properties and opened the other two stores. She also found good staff along the way, like Aileen McCourt who has managed both the Downtown locations since they opened.

Initially called “Toadally Terrific Tops,” the business name ultimately morphed into just “Top Toad” and is represented by Horacio McToadster, the character you will see on the signs.

Top Toad is known for its high-quality tee-shirts and sweatshirts available with a variety of designs that are silk-screened so they never wash off. Popular shirts include those printed with Wilmington, Cape Fear, pirate, military, classic car and Salt Life designs. You can also get socks, caps, sunglasses, slides, mugs, pajamas and more at Top Toad. The PJ’s and flapjack onesies are especially popular in the winter for family holiday photos because they come in all sizes...including a dog size!

If you want something that’s really unique, Top Toad sells merchandise by Out of Print. This includes a range of literary products like tee-shirts, socks, mugs and totes that promote children’s books. The products have quirky hang tags that look like old library cards and Out of Print donates a book to a child in need for each product sold. To date, Out of Print has donated over two million books.

Aileen is particularly passionate about this range of products because they reflect her caring personality. She cares about her customers, the staff and the business and treats everyone like extended family. As soon as you walk through the door, you will be made to feel welcome.

So, next time you or a friend needs a great tee-shirt, be sure to visit Top Toad.

Hours: Mon-Thurs, 10:00 a.m. – 6:00 p.m., Fri, Sat 10:00 a.m. – 7:00 p.m., Sun 10:00 a.m. – 5:00 p.m.

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Top Toad
10 N Front St
Wilmington, NC 28401

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Top Toad/Caribbean Amphibian
358 Nutt St
Wilmington, NC 28401

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