Leave Guilt at the Door at Pink Baking Co.

Posted Jan 8th, 2019 in Foodie Fodder

Inside Pink Baking Co. in Downtown Wilmington, there is a sign which says, “A balanced diet is having a dessert in each hand.” In essence, this gives you permission to say, “Yes,” to at least two of the many desserts on offer in this charming downtown bakery. It is the cure to any guilt trip.

Although cupcakes were the mainstay of this business when it opened ten years ago, owner Ashley Pedzwater has expanded the menu to include macarons, cookies, cream pies, truffles, cake pops, brownies, scones and more. If you want to bask in dessert heaven, then this is the place for you.

Pink Baking Co. has the added bonus of being more than just a retail space. It has seating and free Wi-Fi too so you can sit and enjoy your dessert while you chat with friends or catch up on business. They also serve hot drinks, wine and beer to make your experience here even more pleasurable. You can enjoy adult beverages by the glass or buy bottles to go.

If you’re planning a small party or a big event, Pink Baking Co. can help. They can host small parties like birthdays, bridal showers and bachelorette parties. They also hold regular wine and cupcake pairings so you can sample some of the specialty flavors. Planning a wedding or party? Pink Baking Co. will cater for your event.

On a daily basis, you can choose from eight traditional cupcake flavors, with red velvet still being the stand-alone favorite, and two to four specialty flavors. Vegan and gluten-free options are always on the menu and all items are available to order. Inspired by her customers, Ashley loves to challenge her creative side. She likes to have fun with new flavors and always uses high-quality ingredients.





If you haven’t tried one of Pink Baking Co’s delicious treats, make it a priority next time you are downtown.

Hours: Mon – Thurs, 9:00 a.m. – 8:00 p.m., Fri, Sat, 9:00 a.m. – 9:00 p.m. and Sun, noon – 6:00 p.m.

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