Release Date: October 25,2019

Desert Rose Boutique Expands and Officially Re-opens

Wilmington, NC- Desert Rose Boutique recently held a ribbon-cutting ceremony to mark its official opening at 208 N. Front Street.  The event was attended by friends and family along with Wilmington Mayor Bill Saffo.  Wilmington Downtown, Inc. (WDI) officiated the event. 


Desert Rose Boutique, a women’s clothing shop, is co-founded by sisters, Louise and Mavis Rose. Since childhood, the two shared a lifelong dream of working together and inspiring others.


Louise graduated from North Carolina State University with a degree in Fashion Textile Management. Mavis obtained her degree in Hospitality Management with a minor in Business from East Carolina University.


Combining their love of fashion and free-spirited style with their desire to bring confidence to women every day, the sisters sell Bohemian/Southwestern chic clothing and accessories.


Born into an entrepreneurial family, the duo first tested their idea by selling at Wilmington’s Riverfest.  From there, they set up a small retail space in the Hallway Shops.  After about a year in this location, the sisters expanded again into their own storefront on Front Street.


According to Louise, “We feel it’s important to also carry locally-made products so we have jewelry, pottery, and macramé art for sale”.  The sisters add to the locally-made offering by making their own scented candles.


The expanded location is in a recently renovated, historic building.  The interior is bright with lots of natural light from the large storefront windows and recently restored decorative glass transom.  The shop has an open and airy feeling and also includes a comfortable seating area.


“WDI is happy to welcome Louise and Mavis into their new and larger downtown space,” said President Ed Wolverton.  “They bring their fashion flair and winning small business enthusiasm to our family of merchants,” he said. 

Desert Rose Boutique located at 208 N. Front Street.  The boutique is open Monday through Saturday, 11:00 a.m. to 6:00 p.m. and on Sundays from 12 – 5pm.  They can be found on the web at or by phone at 910. 769-2533.


About Desert Rose Boutique

Desert Rose Boutique carries Bohemian/Southwestern chic clothing and accessories with the hope that women who “wear Desert Rose”, will BLOOM in ANY element.


About Wilmington Downtown Incorporated

WDI's mission is to promote the economic growth and development of        Downtown Wilmington.